Sleeping rough in winter can kill. But one night of safety can change someone’s life and take them off the streets for good.
That’s why we’ve launched our new campaign, Last Night on the Streets. It aims to highlight the dangers of rough sleeping, and the hard work that our outreach teams do to get people off the streets and into safety.
Crucially, it will help us to raise the vital funds we need to meet growing demands for support – with the need for our help expected to rise as the cost of living crisis deepens.
We want our campaign to reach as many people as possible, so that we can gain more wonderful supporters like you, who can help us through this busy time, and bring us closer to our goal of ending homelessness in England for good.
A glimpse of life on the streets
As part of the winter appeal, we’ve created a TV advert that provides a glimpse into a person’s journey from the streets and into accommodation, showing you the harsh elements they endure night after night, and the hope that meeting our outreach team can give.
The life expectancy of someone sleeping rough is just 45 for men, and 41 for women. Last year, our outreach teams supported over 5,000 people. In order to help as many people as possible, we need more supporters like you, who can make tonight someone’s last night on the streets.