Supporters

We will use your personal information for:

• Processing donations.
• Complying with our legal obligations policies and procedures.
• Providing and personalising our services.
• Dealing with your enquiries and requests and responding to complaints.
• Fundraising, including personalising and sharing information about the work of our charity, making financial requests and promoting our fundraising events, products and services.
• For administrative purposes.
• Undertaking due diligence that protects the charity and/or supporter from risk or harm.
• Analysing our supporter data to improve our fundraising and marketing activity

We collect and use your information under the following legal bases:

• Consent – there are certain activities where we will ask your permission to hold and use your data.
• Legitimate interest – We will use your data in ways that help us achieve our aims and obligations as a charity, such as raising funds, meeting regulatory requirements, to manage our ongoing relationships, to pursue our charitable objectives. Where we rely on our legitimate interest to use your data, we will ensure that this is done in a way that balances and respects your rights.
• Legal obligation – There are legal requirements for us to retain and use data including in relation to records of donations and administering Gift Aid.
• Contract – Where we have a contract in place, including for managing direct debits.

We combine information you provide to us with information available from other sources. This includes applying audience or demographic research to better

understand our supporters. Where you have provided contact information so that is publicly available, or available for organisations to update their databases, we may use this to ensure we have the correct contact details for you.

In certain circumstances we will use information about you from publicly available sources in order to understand more about your interests and preferences so that we can better tailor our communications – telling you about the things you are likely to be interested in, letting you know of ways to fundraise with us which are relevant to you and making sure that we only talk to you about a financial level of giving that is appropriate to you. We may do this by looking at your career information, peer networks, demographic information, hobbies and interests or other information

This information comes from the following sources:

• Third party organisations — You may have provided permission for an organisation to share your information with third parties, for example fundraising platforms such as JustGiving. This could also be when you buy a product or service or register with a third party.
• Social media — Depending on your settings on services like Facebook, WhatsApp or Twitter, or their privacy policies, you might give us permission to access information from those services.
• Public information — This might be from a wide variety of sources such as newspapers and magazines, the internet, Companies House, etc.
• Third party databases – In certain circumstances, we make use of aggregated data held by third parties that brings together publicly available information. We would only do this for specific types of relationships where we deem it appropriate and within the expectations of supporters or potential supporters.

We will use the information you provide as well as information from other sources to tailor our communications to you, as well as informing our wider fundraising and marketing activity. This includes looking at your donation history, the type of activity you have engaged with, and any particular areas of our work you have expressed an interest in.

We will analyse data from our database so that we can understand our supporters and to inform decisions we make about our future fundraising and marketing activity. Where we use third party software to analyse data, including AI, this will always be done in a way that keeps your data secure, and will rely on anonymised data wherever possible.

Our fundraising and marketing activity is critical to our ability to provide services to people who are homeless.

We use the details you provide to us to communicate with you about our work to end homelessness and rebuild lives. We would also like to tell you how your support is helping and other ways you can help in the future whether that’s through volunteering, events or fundraising. Where we are able, we will also send you appeals asking for a donation.

You can change your mind about how we contact you at any time and it is quick and easy to let us know that you no longer want to hear from us by calling the Supporter Care Team on 020 8600 3000 or email us at supporter.care@mungos.org.

Email, Text and Direct Message

Where you have provided an email address, a telephone number to receive texts or messages, or social media details, we will only market to you by these channels if you have provided consent; have expressed interest in our cause and not objected to further marketing (‘soft opt-in’); you have asked to receive specific information from us; or you have provided those details as a representative of an organisation e.g. a corporate partner.

Post and Phone

Where you have provided a postal address or telephone number, we will only market to you by these channels if you have provided consent or we have offered you the opportunity to object to marketing. We will occasionally call or write to you to tell you about ways to give or raise money for us, to campaign or volunteer for us or updates on our wider work. We do this as we consider it our legitimate interest to promote our charitable activity and to raise funds.

Social Media Advertising

We may provide your data (including your name and email address) to social media channels. This is to check if you have an account and to build relevant audiences for our marketing. Our adverts may then appear when you use the social media platform. We only work with social media platforms that use encrypted ‘hashed’ data so all data remains anonymised. These tools allow us to speak to and engage with supporters about our work. Social media sites will allow you to control what advertising you receive through their own settings.

Please be assured that we will take appropriate measures to keep your personal information safe and secure and we promise not to over contact. We will never pass your personal information on to other organisations for them to use for their own marketing purposes.

Generally, we will keep any information related to donations, marketing and fundraising activity for seven years since our last interaction with you. This allows us to meet certain legal requirements around maintaining financial records. We may keep information for longer where the nature of the relationship means you would expect your data to be kept longer, for example where a donor has funded a long term project with St Mungo’s.

You have the following rights under data protection law:

• Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
• Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
• Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us to continue to process it.
• Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party). You also have the right to object where we are processing your personal information for direct marketing purposes.
• Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
• Request the transfer of your personal information to another party.
• Where we are using your information on the basis of consent e.g. for marketing purposes, you have the right to withdraw this consent.