Setting up a fundraising page

Show supporters your fundraising for your chosen charity – why does it mean so much to you? Writing a story on your JustGiving page helps your supporters understand why you’re fundraising. You could raise 65% more if you do.

Fundraisers with pictures or videos on their JustGiving page raise 13% more per photo. This also offers you an opportunity to share photos and videos over social media where you can add your JustGiving link.

Setting a target is really important as it gives you and your supporters something to aim for. It’s also satisfying to watch yourself get closer to your goal. On average, those who set a target raise up to 17% more money. Targets can also change, so if you hit yours early, increase this to incentivise people to give more.

Thinking of taking part in a run, hike, cycle, swim or any other physical challenge? Connect your Strava or Fitbit to your JustGiving page. This allows you automatically post your achievements. You can also update your miles, pictures, and routes making your fundraising more fun and show just how committed you are.

Donating to your own fundraising shows your passion for the cause and can raise 42% more money. This is also a good way to start a precedence in how much to donate – if you give £20, your supporters are more likely to match this amount.

You can also add Gift Aid to all donations using JustGiving, which will boost the donation amount by 25% at no extra cost.

Remember to post regular updates about your fundraising. It encourages people to revisit your page and they may even share it with their friends.

Attach certain actions to amounts raised. For example, tell your supporters that if you raise £500, you’ll dress up as a barnyard animal for a day, or, if you reach £1,000, you’ll shave your head. This will also make great photos to add to your page!

Your network will not be aware of the challenge or how to donate unless you share it with them. Social media is great to get you started and add updates on your training. Whatsapp will give you the largest reach, directly popping into everyone’s chats. And remember email, this is especially useful for the workplace or with elderly relatives.

Consider refreshing your social media profile picture too, to let everyone know you’re fundraising for St Mungo’s .

Ask your employer if they are part of the Matched Giving scheme – you will probably need to check with HR. Many companies participate in this and will match the amount you raise, doubling your contribution.